Victoria Park Medispa has been a pioneer in body contouring, skin rejuvenation, and aesthetic injectable treatments for over 20 years. The introduction of the MD Formula product line, exclusive to Victoria Park, required new specially designed display units and, in some locations, opening boutiques next to clinics.
Given that a new clinic opened in the Place Versailles towers, opening a boutique in the mall was a must. Our role was to support the client in developing the Victoria Park Lab image while working closely with Rumker for the display units.
For Place Versailles, the focus was placed on the exterior façade, which had to reflect a sophisticated and sustainable ambiance. The arch is the component that was chosen to represent the look of grandeur and prestige but also to pay tribute to the historical and ancestral side of body care.
Inside the boutique, the focus is on the products. The neutral color scheme, in natural and bright shades, creates a timeless design. Priority is given to rounded shapes. The bright sky, an imposing circle in the center of the boutique, enlivens the space. The alcoves, display units, and transaction counter are designed to conceal the hardware and lighting fixtures as much as possible to give the products their rightful place. Once again, curves are used rather than right angles to underline the body’s curves and fluidity.
Location Place Versailles, 7275 Sherbrooke Est, Montréal
Line of business Clinique médico-esthétique
Usable floor area 600 pieds carrés
995, rue St-Jacques
Montréal (QC) H3C 1G6
APDIQ®, IDC, NCIDQ
Monday to Thursday — 8:30am – 5:30pm
Friday — 8:30am – 12am
Saturday — Closed
Sunday — Closed