La Chambre des Notaires.

Following the desire to renew its corporate image, the Chambre des Notaires, a professional order responsible for regulating the notary profession in Québec, has entrusted the Conceptum team with the project of relocating its offices to a new building in Montréal.

Our mission was to create a concept representing their new brand image implemented in 2017. The new branding recognizes the important role of notaries in supporting people throughout their lives. In this case, it has been represented by important life events in which the notary plays an essential role (common law, purchasing a property, succession, mediation, or shareholder agreements). Each floor has its own theme to allow faster identification of each level.

The distinct identification of the areas called “public” versus “private” is a real challenge given the new configuration. The layout is spread over 6 floors, some of which had to combine spaces open to all as well as private sections.

The Lebanon cedar tree emblem was chosen to represent the “public” space, a strong symbol representing the foundations of the notary. Indeed, it symbolizes confidence, resistance, durability, incorruptible souls or deeply anchored roots giving it great stability. The tree is imaged throughout the floors in the form of straight tiered lines and by the essence of the wood.

Finally, one last element desired by the Chambre des Notaires for their new image was the circle. A circular form suggests mediation, good understanding and smooth support. This is put forward by the furniture and lighting, and allows a strong contrast between the straight lines of the Lebanon cedar tree image.